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Many of the Danish children’s brands, such as Norlie, Katvig and Mini a Ture, use either organic cotton or trade heavily on their eco-friendly credentials, reflecting their customers’ willingness to pay for ethically sourced products.
On the label of a cardigan from Serendipity, it says: “Our buttons are made from tagua nut, coconut, or sea shells or other natural materials.” Some parents may tire of this eco-boasting, but with the high prices comes beautiful clothes. I particularly liked the parka-style jackets from Mini a Ture, which had soft fleecy linings, and the oval-spotted dresses from Norlie (a favourite of Denmark’s Crown Princess Mary) for £100.
Lorna Hall, head of retail at the fashion industry forecasters WGSN, says: “It seems refreshing to us in the UK.
It has a nice independent feel, even though in fact some of the stores have a big company owner standing behind them.
There’s an exciting mix of big shops and small, quirky stores.” This is certainly true of Strøget, the main shopping street in the city.
It is Europe’s longest pedestrianised thoroughfare, running for well over 1,000 yards from Kongens Nytorv (the large square that houses the Royal Danish Theatre) to Rådhuspladsen (City Hall Square).
The Danes have a saying: “No-one can save everyone, but everyone can save someone”.
It has a particularly good menswear department, from where I regretfully report that pre-tied bow ties (sløjfe) are going to be big this season.